Pay For Leads
Everyone wants to be at the top of Google search results. These paid ad spots are know as Google Ads and can be purchased through an online auction process. The price can vary based on any number of factors, including but not limited to, competition, inventory, time of day, geographic area and more. Many business owners get frustrated feeling like they are paying too much, or their campaign is not performing to their expectation. Red 3 Media can help you optimize and get the most out of your pay per click advertising. Below is some great information about Google Ads, and why we believe this is a great addition to your organic marketing and search engine optimization (SEO).
Not any traffic…the right traffic
You need to understand your prospects and their habits online. We work with you to answer questions which will help us to make sure your ads are in the right place. If you are only selling your services in Florida for example, we want to make sure your ads are not showing up in New York! We also look over the key phrases your want to focus on, and the data from your website telling us what people are using to find your services or products. The more targeted your campaign the better your conversion rate will be from prospect to customer!
A qualified prospect found you
Nothing is more frustrating for business owners than seeing money being spent on a Google Ads campaign that generates good traffic but no leads or conversions. Once you have your information in front of them you MUST convert them into a lead by providing them a relevant content offer. This step is often overlooked however, this develops a powerful relationship with your buyer. Your prospect found you because they have a problem they are trying to solve and now you are helping them with a solution. We want to make sure we don’t lose a prospect between the ad click and a conversion. Landing pages directly related to the ad that generated a lead is often overlooked by business owners trying to run their own campaigns.
Its Your Turn…CLOSE
We helped find the lead, it’s your turn to close the sale!
Once you have a lead it’s your turn as the business owner to sell them on your products and services. Talk to them about how their life will be easier or more comfortable once they purchase your products or services. Helping them to visualize taking ownership of your products and services will help them make a decision. We can help your build a series of emails, direct mail pieces or phone scripts to help you reach out consistently and turn your qualified lead into a sale. This tailored content is framed around various stages in the buyer’s journey.
Your prospect has closed as a customer, but you are not done!
Show your clients they are a valued customer and you haven’t forgotten about them. Current customers spend 67% more than new customers – a fact we can help you capitalize on! After the sale, continue to send them helpful, timely information in hopes they become a repeat customer or evangelist: you know, someone who will spread the word about your company and the superior service you provided them.
RETURN ON YOUR INVESTMENT
Our clients goals are our goals!
Red 3 Media knows analyzing your return-on-investment is key for improving and refining your marketing efforts. In the last step of our inbound marketing method, we take a deep-dive into your campaign analytics to see how it is performing month over month, season over season. We pick apart why a piece of content is working better than another and streamline our efforts based on this data, to bring you the greatest results possible.
Google AdWords is one of our specialties and allows us to place your content in precisely the right search results at the right time. Remember all our work is guaranteed. No long term contracts, our business is built on your success.