In the last generation of web browsers, when you typed a word into the address bar, the browser would automatically add “www.” and a “.com” domain extension and send you to that web address. Recently, browsers have become much smarter, sending you directly to a search engine if you don’t enter an actual URL.
It seems like the .com domain extension has some competition, in fact 500+ domain name extensions to be exact. But do domain extensions affect SEO? Do you need to do anything about it?
Do Domain Extensions Affect Your SEO?
So the question people are wondering is, do these new domain extensions translate to any advantage in the search engine result pages? Well, we don’t have all the answers yet. Even though we know it’s not the answer you were hoping for, it’s what we have for now. Here are a few things we do know however:
- With Google’s new domain service, the domain extensions available are vast and range from industry types (like .attorney and .architect) to catch phrases (like .wtf and .blackfriday).
- These new extensions are not given an advantage when considering rankings, the quality of the content and the site is what counts.
- One exception to consider is the use of country domains. If you are looking to only do business specific country, then the specialized domain (like using .ca for Canada) may help with your SEO efforts.
Do Domain Extensions Affect My Conversions?
There’s more to the equation than just your search engine results pages. You still need to consider how the public perceives certain domains and this should never be underestimated. People are so used to .com domain extensions for the past 20 years that they could view anything different as spam. However, will a shorter or specific domain make it easier for the average person to remember? Really these are things you need to carefully consider and talk about with your marketing company as they work on building your brand and reach.
Do I Need to Do Anything About New Domain Extensions?
Since there is so much undecided, and the fact that these targeted domain extensions are new, your best bet is to just be aware. That being said, if there is the perfect extension available that happens to be the last word in your company’s name, you may want to seriously consider purchasing the domain before someone else does. No one really knows how popular these new domain extensions will be in the near future.
What really matters again is content. Original content is still king when it comes to scoring well in search engine results. No matter what domain you choose, you can have success by having a specific plan to promote your products and services on your website.
If you are curious about how your company could use these new domains, or what benefits there could be for your specific company, contact us! Our experts here at Red 3 Media can help you build your website, increase your rankings and position your company for more clients.
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.