EDDM stands for Every Door Direct Mail and is a program offered exclusively through the US Postal system. This program allows you to send a mail piece to all the houses within specific neighborhoods using a carrier route map. The carrier map is a simple tool that you can access here that allows you to pick and choose which routes you would like to mail to. You can even find demographics along with total counts. The postage for mailing using the EDDM program is approximately $.17 each. Pair this with a 6×11 postcard at approx $.10 each and you have an inexpensive mailing that can really drive some new prospects and hopefully customers to your business.
How can I make sure EDDM gets the best results possible?
You need to work with a media company capable of planning out your entire mailing. This includes the design along with the function. You might be wondering what we mean by function, but let us explain. If the person at the house gets your postcard you’ll need to make sure there is a reason for them to contact you. This is referred to as a “call to action”. Most of the time this is a discount, limited time offered product or some other deal that will make them stop and react. Next you’ll want to make sure you can track your results. This can be done by using a phone number that can be tracked, or by using a specific webpage that you direct them to go to sign up. Third is asking all your new customers how they heard about you. Keeping track will help you know which areas you mailed resulted in the most new customers.
Red 3 Media will make sure you get the most of our your EDDM
We will handle this project for one flat price for planning, research, design and print. The only thing you need to do is count the cards for each route, place in USPS mail tubs and drop off at your local BMEU (Bulk Mail Entry Unit) center or your local post office. You will then pay all your postage at the time of mailing. Red 3 Media does not collect any postage fees for any EDDM program we offer. This keeps your cost low, and lets you decide when you want to mail, and that its in your budget.
If you have any questions, please contact us. We have mailed over 1,000.000 pieces of mail for our clients with fantastic results, and are confident we can do the same for you!
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.