For brands in the restaurant business, Google just got even more influential with Google Menus.
Recently Google has allowed restaurants to show up in Google’s search results, not only when consumers look for your brand, but when they look for a type of food you offer on your menu (burgers, anyone?).
Rank For “Burgers” — But How?
With this update, you’re no longer limited to information like business name, business description, and business attributes for keywords. So if you offer burgers on your menu, it’s possible to rank for an unbranded food search like “burgers near me” in the Local Pack with Google menus.
My Menus Are Already On My Website. Isn’t That Enough?
Hungry diners need information fast (otherwise they become hangry diners). Consumers search online for food services more than any other business category (a lot more, actually), and they’re often choosing between multiple options. In fact, 84% say that when deciding between restaurants, the amount of information online has “some” or “significant” influence on the destination they ultimately choose.
You need to give consumers as much information about your restaurant, and what you’re serving today, as possible — no matter which digital service they’re using to search. So now that Google menus lets items serve as unbranded search terms, it’s important to make sure that your menu is crawlable and up to date.
With Red 3 Media’s direct Google integration, we can now control and publish your brand’s menu information that appears in Google’s search results and Google Maps listings. These menu details optimize your brand with the exact search terms consumers are using to decide where they want to eat next.
If you are not currently working with Red 3 Media and would like to jumpstart your season and fill up those extra seats, please reach out to us.
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.