Could your business use some new customers? No matter what type of business you run, you need to get the word out about the products and services you sell. Some businesses have secured a place for their business which gets tremendous foot traffic, think a shopping center for instance. No matter how attractive your business store front is, you are relying on people being curious when they walk by. You only have a few seconds to catch their interest, and if you are not selling a product they are thinking about purchasing at that moment, there is a pretty good chance they walk right on by. We know you have taken your time to really make an eye catching store front, so lets say it is working and bringing curious people into your store. Once in your store only a few of the visitors actually become customers, remember many are just curious. Once your customer leaves the store you remind them, “Please tell your friends about us!” Again only a fraction of these people will actually remember your business when a friend asks for a suggestion. This business model does have a value. However, what if you could skip this entire process and tell only INTERESTED PEOPLE that are READY TO BUY about your business? If you could reach people when they are asking about products and services you sell, can you imagine the increase in your sales? It would mean the majority of those walking through your doors are prequalified!
This is exactly what Pay-Per-Click (PPC) advertising is, especially Google AdWords. We are going to take a few minutes to explain AdWords and why many people ask, how AdWords can help my business?
What is Google AdWords?
Google AdWords is a way businesses can show a advertising in the form of clickable ads (also called “sponsored links”) in Google’s search results. When someone searches a topic, advertisers bid on the ability to display their ads based on a number of specific factors. This includes keywords, geographic location, device, time of day and so on. Once the bidding has ended the advertising is displayed along with search results. Since we are focusing on Pay-Per-Click, the interesting part is that you only get charged if someone clicks on your advertisement. This entire bid process happens faster than you can blink your eyes.
What are the benefits of Google AdWords?
Be honest now. Have you ever searched Google? Every second of every day there over 65,000 searches! More and more people every day search products and services BEFORE making a decision to purchase. They also review testimonials, products reviews, locations, price and more. Buyers are more informed before they make a purchase than ever before.
It is estimated over 62.9% of the worlds population have a cell phone. With the number of mobile phones on pace to break 5 BILLION by 2019. If you are not currently promoting your business on mobile devices you could really be costing your company sales and slowing the growth of your company.
Google AdWords can greatly benefit your company if it is set up and optimized for your specific business. Want to know specific benefits AdWords provides?
- Top of Page – The ad you choose can be shown in the top 5 results on Google search result pages
- Right Customer – Show potential customers targeted ads, relevant to their search immediately when they are ready to buy
- Geotargeting – Only display ads to people in your state, county or even just the city, target specific areas
- Reporting – Measurable data can help you to determine which keywords, budget or target area is working
- Budgeting – AdWords will work for any business regardless of budget type, and there is no contract or spend commitment
Does AdWords Really Work?
Yes. The real question is how well will it work for your business. The answer totally depends on how much knowledge you have of the AdWords platform, how skilled you are are reading reports and of course how many times a day you are checking the performance and making adjustments. As with all advertising, the more time and planning you put in, the better your results will be. Every business is different and goals of your advertising vary as well. Some consider a newsletter sign up a successful conversion. To other businesses it could be an online purchase, a request for a follow up or demonstration of your service. Understanding clearly what your specific goals are and what path you want people to take to get to your goal takes a well thought out and executed plan. If you are feeling a little overwhelmed or not sure if you will effectively spend your budget, you might want to consider hiring a Pay-Per-Click expert, specifically one certified by Google for AdWords Management.
What You Need To Do To Get Started With AdWords
When you are ready to get started wth AdWords, please make sure you do your research! Many times we are hired by businesses currently spending a substantial amount of money every week on AdWords and not seeing the results they expected. In several cases we have been able to more than double the performance with strategies and experience from the past 20 years. There is no cost to talk with an expert here at Red 3 Media. We would be excited to talk with you, review your current advertising and give you some specific ways we can work with you to maximize your return on your investment.