You might have a great idea for an ad you would like to run online. Once you get it designed it’s even more awesome than you imagined. Then you take plenty of time deciding exactly who you want to target. In the end you have a great plan in place. In fact, once the ads start rolling in you get good traffic but low conversions. You quickly wonder what when wrong. Then you realize your landing page isn’t as awesome as your ad campaign. Lets look a few reasons why your landing page experience needs to be flawless and how this affects your overall campaign.
First and foremost we need to make sure we create a visually appealing landing page. Honestly, we all have short attention spans and we need to get your message across in the first few seconds they land on the page before a visitor may decide to bounce. We need to do all we can to make sure those seconds count. The page needs to have a clear message that is relevant to what they clicked on and that its easy to navigate.
Second and not any less important is the need to make the landing page mobile friendly. The majority of searches come from mobile devices and have been since about 2015. With this in mind, the majority of people will actually immediately bounce off your site, return to the search results and find the next company listed, looking for a site they can easily navigate on their mobile device. We want to make sure you don’t miss out on traffic just because your landing page is device specific or not formatted correctly.
My Landing Page Should Have What?
So what are some elements that you should make sure to include on your landing pages? Design compelling headlines and clear calls-to-action above the fold of your landing page. We want to make sure the most important details are visible when the page loads without having to scroll or search. This may include a form, phone number or street address. Of course we will want to generate some buzz, excitement through the headlines and the content of the page.
With over 20 years experience, we have the ability to work with you to create a plan and execute it that will introduce new prospects to your business. Our clients results speak to the quality of our work and the results we have provided.
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.