Understanding Google Analytics 4 (GA4): The Next Generation of Analytics for Your Business In the ever-evolving world of digital marketing, data is king. For years, businesses have relied on Google Analytics to track website performance, understand user behavior, and optimize their online strategies. However, as the digital landscape continues to change, so too must the…
5 Compelling Ways Storytelling Transforms Your Brand In today’s crowded marketplace, where consumers are constantly bombarded with advertisements and marketing messages, brands need to find innovative ways to stand out. Simply promoting your products or services is no longer enough. Modern consumers crave connection and authenticity, which is where storytelling comes in. Storytelling in branding…
7 Powerful Ways Video Marketing Boosts Consumer Engagement In today’s digital landscape, video marketing has become an essential tool for brands looking to captivate their audience and drive deeper engagement. With the average consumer’s attention span shrinking and the competition for visibility intensifying, leveraging video content can make a significant difference in your marketing efforts.…
The Benefits of Google Workspace Over Microsoft 365 In the evolving landscape of digital collaboration and productivity, choosing the right suite of tools is critical for business success. Two major players dominate this space: Google Workspace (formerly G Suite) and Microsoft 365. Each offers a robust set of features designed to enhance productivity, facilitate…
Effective Branding Strategies for Startups Branding is crucial for any business, but it is especially important for startups. A strong brand can set you apart from the competition, attract customers, and build loyalty. This article explores effective branding strategies that startups can implement to establish and grow their brand in the marketplace. Understanding Branding Before…
Maximizing Your Marketing Budget: Google Ads for Small Businesses In a digital world that’s constantly evolving, online visibility is the key to growth for any small business. But with myriad marketing options, how do you choose the one that’s right for you? If you’re a small business owner, leveraging online advertising can seem daunting, yet…
Technical SEO: A Comprehensive Guide to Boosting Your Website’s Performance In today’s digital age, having a website that stands out from the crowd is more important than ever. However, creating a visually appealing site is only half the battle. To truly shine, your website needs to be optimized for search engines, and that’s where Technical…
SPF Records When it comes to email security, SPF records (Sender Policy Framework) play a crucial role. SPF records help authenticate and verify the legitimacy of email messages by specifying the authorized email servers for a particular domain. By setting up SPF records, you ensure that only emails sent from authorized servers are accepted, reducing…
In the ever-evolving digital landscape, the creation of a website hinges on the collaborative efforts of two key professionals: the website developer and the website designer. While their roles converge in the creation of a website, they are distinct in their skill sets, tools, and contributions to the project. This article delves into these differences,…
In the vast digital ocean of the internet, Google bots play a crucial role in helping users navigate and discover information efficiently. These bots, also known as spiders or crawlers, are fundamental to how Google indexes websites, making them searchable for users worldwide. Let’s look into the world of Google bots, explaining what they are,…
The Strategic Edge of Loss Leaders In the competitive world of business, the term “loss leader” is often used with mixed feelings. At its core, a loss leader is a product sold at a loss to attract customers in the hope that they will make additional purchases of more profitable goods or services. While it…
Google Workspace Features and Management In today’s digital age, efficient collaboration and productivity tools are essential for businesses and organizations of all sizes. Google Workspace, formerly known as G Suite, has emerged as a leading solution that seamlessly combines a suite of cloud-based productivity apps and robust management capabilities. In this comprehensive guide, we will…
Why AI Can’t Replace Bloggers AI can’t replace bloggers even though Artificial Intelligence (AI) has made remarkable strides in recent years, reshaping numerous industries and revolutionizing the way we live and work. From chatbots to automated content generators, AI technologies have gained significant attention for their potential to streamline various tasks, including content creation. While…
Comprehensive Guide to Setting Up and Utilizing a Sales Funnel In the dynamic landscape of online business, a well-structured sales funnel can be the key to transforming visitors into loyal customers. A sales funnel guides potential customers through a series of stages, nurturing their interest and building trust before eventually converting them into buyers. This…
The Power of Google Search Console In today’s digital landscape, having a strong online presence is vital for the success of any business or website. To ensure your website is visible, accessible, and performing optimally on search engines, you need powerful tools at your disposal. Enter Google Search Console – a free web service…
Your website is the digital face of your business. It’s the first impression potential customers have of your brand, so it’s important that it looks and functions its best. If your website hasn’t been updated in a while, it’s time to freshen it up. In this article, we’ll explore the benefits of refreshing your website…
Unlocking the Power of Google My Business: A Comprehensive Guide As a small business owner, you may have heard of Google My Business (GMB), but you might not know how it can help you reach potential customers. In this guide, we’ll cover everything you need to know about GMB, from setting up your account to…
Your Website Is Your Most Valuable Employee Your website is your most valuable employee! Your website should be rocking. It should be helping you earn money, bring traffic and leads, landing customers and clients, and making them feel awesome. Learn how to take charge of the site and make more money with your website! Why…
3 Reasons Your Business Should Hire A PPC Manager Would you rather spend your time managing your PPC campaign like Google Ads or managing your business? If you want to focus on the right things and delegate the rest, then you should hire a PPC manager. These trained experts might be exactly who you need…
Social Media Design: Create Posts That Engage Your Audience This course will help you create posts that engage and inspire people to like and share your content. You’ll learn how to conduct audience research, use tools to design posts, and test your designs before you publish them. Create Posts That Engage Your Audience Knowing how…
So, why professional SEO? Well, we can give you many reasons and arguments why professional seo is more beneficial than you think. Why Professional SEO Is More Beneficial Than You Think You go to the doctor. Why? Because you have a health problem! And in the same way, you can expect only REAL and PROFESSIONAL…
WordPress is a very popular online CMS platform that powers millions of websites around the world. There are five reasons why your website should be WordPress for your business. Five Reasons why your Website Should be WordPress WordPress is free and open source software, which means it can be used for commercial or non-commercial purposes…
Do NOT Go Cheap When Choosing a WordPress Hosting Provider In this post, we’ll go over some of the pitfalls of choosing cheap hosts and why it’s sometimes better to spend more on a higher-quality provider. Why You Should NOT Go Cheap When Choosing a WordPress Hosting Provider Have you ever wondered why some websites…
Images generate traffic and can help you to rank better on Google. Not only that, images are another way to help your prospects visualize what your product or service is even if they don’t read any of the words on your page. How Images Generate Traffic for A Website Any website owner or marketer knows…
Are you getting good reviews on Google, Facebook, or Yelp from your customers? If not then the problem may be that your potential customers don’t know you exist. This guide will give you five tips to get reviews on Google, Facebook and Yelp. Five Tips To Get Reviews on Facebook, Google, and Yelp Be honest,…
Getting free traffic to your website isn’t easy — but it IS possible. A great way to get free traffic is by writing articles that will rank high in Google. But how do you write articles that will rank high in Google? In this post, we’ll cover the secret to writing articles that rank high…
Direct mail—it’s not dead! And with the right approach, it can be a very powerful marketing tool for your business. Let’s look at the ways you can use direct mail to attract customers, increase sales, and grow your business. The Most Powerful Offline Marketing Tool For Any Small Business It’s an obvious fact that online…
Logos are so important in growing your brand and recognition in the community. Seems every service you sign up for or new social media platform requires your logo in a different size. So we assembled this ultimate guide to logo sizes and why this is so important. Why is logo size important? WordPress…
Prevent Ransomware Attack How can you prevent ransomware attack? “Ransomware Attacks”, we have seen it in the news. But what is ransomware, and do you need to be worried about becoming a victim? Ransomware is a type of malicious software that threatens computer systems. The premise is simple. A hacker, or a hacking program, gains…
Why Branding is Important Well-known brands are easily identifiable. The signature check mark of Nike or the golden arches of McDonalds are iconic examples of this. This wasn’t just luck, however. This took time and effort to create not just an image but a culture that it represents. It provides more than instant recognition, what…
9 Reasons Why you Should use WordPress WordPress is one of the most widely used content management systems (CMS) available. This powerful CMS started out as a system developed for bloggers but has developed into an amazing tool for every type of business website. With over 74 million sites powered by WordPress you may be…
Why You Need a Business Blog More business is being done online and through social media than ever before. Most business owners know that taking advantage of these new frontiers is a great way to boost their sales. However, many business owners overlook creating a blog for their website as a potential source of traffic…
Are Short Codes a Thing of the Past? Do you receive promotional text short code messages on your phone? Then you might have wondered what those short telephone numbers are. Those petite phone numbers are five-to-six-digit short codes mainly used to send and receive marketing and promotional messages. What is a Text Short Code?…
Marketing online in the US is $148 billion a year business. SEO alone is an $80 billion a year business. So it goes without saying experts in the industry drive results for their clients. That being said, industry experts have a formula those outside the field can digest at a high level, but not the…
Allowing Less Secure Apps To Access Gmail Have you tried to connect a program to your Gmail Account and received an error stating you need to “change settings to allow less secure apps”? What does this mean? According to Google “If an app or site doesn’t meet our security standards, Google might block anyone who’s…
Texting Your Customers Increases Sales Everywhere we turn someone is pushing their product or service. TV commercials get longer, magazines have more ads than articles and shopping ads follow us around online. At some point begin to tune out advertising that they see. Instead of pushing your products and services on thousands of people that…
Google Maps – How To Rank Higher How can I rank higher in Google Maps results? So, you have a great looking website, it’s clear, understandable, and easy to read. Navigation is simple on mobile and has compelling calls to action. As your website sits there, you wonder how can get more visitors. You have…
Adding a Custom Email SignatureUsing Gmail or GSuite An email signature if a fundamental part of every email. No doubt you have received some emails with some super creative footers or signatures. Are email signatures valuable, or are there just there for good looks? If you are using your email for business, and you have…
Setting Up Gmail & Common Questions Now that you own a domain, next you’ll want to have an email address at your domain. If you are currently working with Red 3 Media you may have been directed to this article to understand your new email account. We use Gsuite and Gmail for many clients. If…
How To Get Free Website Traffic Guaranteed! Free website traffic sounds like a dream. Did you know you can build free organic traffic that can outperform paying ads? Of course, it does not happen overnight and does take effort and time. We have put together 3 ways you can get started today building quality traffic…
Internet marketing is currently at a crossroads. Businesses are shuttering at a never-before-seen pace- albeit mostly temporary- and started reevaluating priorities. We in the industry have noticed, after years of clamoring to climb coveted search engine rankings, less competition. Businesses have started backing off their marketing priorities. This is a huge mistake, but an opportunity…
Marketing agencies are made of professional creative types and ideas people. This is the entire reason you found, vetted and hired them; because they have the resources to market themselves. Once you hire them to bestow upon your operations this same marketing exposure, let them do their job. Marketing Agencies Don’t Want Your Prying Oh,…
Blog content is important for driving traffic to your site to ultimately drive commerce for your business. But what are you writing about? What’s your voice? Maybe you should ask yourself why you’re even blogging in the first place. Searchable Blog Content Let me tell you a story… Among our first big contracts was with…
What SEO is and how it helps your business is the very first thing to know about internet marketing. So if you have to ask this question, please start here. What is Internet Marketing? If you have to ask what SEO is, you likely need to know what internet marketing is. So congratulations; you already…
Social media is an incredibly useful channel these days for your internet marketing efforts. And you’re probably using it wrong. Do you use your company Facebook to playfully wish happy birthday to your assistant? Maybe you Tweet how lucky you are to have “such great coworkers?” Or you periodically wanna ‘spice things up’ on your…
Content marketing is your collective online presence for stimulating interest in your products or services. Your goal is to drive traffic to your website and hopefully channel revenue from this interest. And it all starts with your SEO. SEO Content Marketing A stable structure must have a stable foundation. Think of your website as the…
Everything you Need to Know About Meta Tagging Meta tagging is a crucial component to the pillars of your content marketing. These are the pillars I designate as your SEO and your site design in conjunction with your email marketing, social media and paid advertising campaigns. But there are a few things to keep in…
Content marketing is the framework for your website. It makes your website structurally sound and reliable. Among the pillars supporting this structure is your title tag. Your Title Tag- A Multipurpose Tool As you likely already know, a title tag is an HTML web page title designation displayed on search engine results pages as a…
How Cyber Aware are you? The month of October is Cybersecurity Awareness Month. 20 years ago, our company would spent hours explaining and convincing clients about the benefits of why they should “connect” their business to the internet. Today it seems just about every electronic device in our homes are “connected” to the internet. This…
“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. – John Lydgate No matter the type of business you run, if you deal with customers, you agree with the above…
So a customer calls your company and tells your receptionist they visited your website and a warning popped up saying their personal information was at risk. You quickly load your site and you get that pit in your stomach when you read the same warning. Immediately you wonder how many people left your website without…
We are asked often if we can increase organic rankings for a business in Google. The answer is yes, but there isn’t a magic pill. If we had a way in which we could magically and quickly increase your relevance in search results, we would be gazillionaire’s and not working. Seriously though, if we can…
What is Schema? In addition to natural language processing, or latent semantic indexing, which crawls your website for keyword density to determine if your website is full of junky content, search engines crawl your schema markup. Schema.org translates for search engines website content into a language they understand. According to SearchEngineWatch, only 31.3% of websites…
Ever notice when searching for a service or product how some business reviews are listed right next to their name? Want to know how you can get reviews and get them listed next to your business in results? Well let’s start by looking at some practices which can help you get more reviews. We’ll then…
“You’ll never know unless you ask”. Perhaps you have heard that before. The truth to this statement and the answers you receive back are powerful. As children we ask so many “why” questions. Why is the sky blue? Where to babies come from? and many more. As adults we tend to ask less questions. Perhaps…
Could your business use some new customers? No matter what type of business you run, you need to get the word out about the products and services you sell. Some businesses have secured a place for their business which gets tremendous foot traffic, think a shopping center for instance. No matter how attractive your business…
When we start working with a new client, one of the first items we discuss is security. I can’t tell you how many times a client will share a password with us and say its the same one for EVERYTHING! In this blog post we are going to give your some helpful tips on password…
Benjamin Franklin once said “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” All of us in both our business and personal lives need to keep making progress toward our goals. So with that thought in mind, when was the last time your marketing department or marketing agency had…
In order to reach sales goals, you need to have a specific plan that will help you along the way. Here is an easy 3 step plan to help you get started and being successful in reaching your sales goals. Step 1 to Reach Sales Goals Many people get started the wrong way! Stop setting…
In a previous article we talked about the importance of owning and controlling your own domains for a number of reasons. We are asked often, how to set up a GoDaddy account. Our clients need to own, maintain, control and decide who has permission to make changes to the domain settings. This article will walk…
In an effort to cut costs, many businesses such as retailers and banks continue to look for ways to reduce the number of human employees. The ATM or automated teller machine, just as its name states, was originally designed to replace tellers. Major retailers like Walmart and Home Depot encourage you to use self checkout…
For brands in the restaurant business, Google just got even more influential with Google Menus. Recently Google has allowed restaurants to show up in Google’s search results, not only when consumers look for your brand, but when they look for a type of food you offer on your menu (burgers, anyone?). Rank For “Burgers” —…
The commercials on TV make it look easy to create, send out some emails and fill up your store with customers. While the results aren’t that easy, it doesn’t have to be difficult or frustrating either. There are a few key items you need to consider and plan out before jumping into Email marketing. If…
“You HAVE to be on social media if you want to grow your business.” We all know the power of social media and the ability to reach large amounts of people very rapidly. So the question, “is social media right for my business, is important to consider. Let’s look at some factors you will want…
The way people access and use the Internet constantly changes, especially with regards to the devices used. Your customers and prospects are progressively turning to mobile more and more. Mobile friendly websites are no longer an option—they are a requirement for any business that is serious about growing. When you work with Red 3 Media,…
You might have a great idea for an ad you would like to run online. Once you get it designed it’s even more awesome than you imagined. Then you take plenty of time deciding exactly who you want to target. In the end you have a great plan in place. In fact, once the ads…
Recently we have talked with many of our clients about NextDoor.com and how it is a VALUABLE tool for your business. Here is some information about NextDoor.com, our recommendations, and how you can take advantage of this extra exposure for your business at no charge to you! What is NextDoor.com? This is a social media…
Are you still using a Gmail, Yahoo or another public Email provider to communicate with your clients and prospects? If you answered yes, you could be missing out on some great marketing opportunities as well as some security benefits. From a consumers standpoint, it means something when a business has invested in a online presence…
Do you have a personal email address and also a more generic office Email address that you like to send from? If so you will want to set up a Google Email alias. So its not as cool as the TV Series, but still a cool feature. Lets say you send out .pdf Invoices, but…
There’s a smarter way to take on web design that is more efficient than traditional web design, its called growth driven design website. You need your website to be a lead generating machine connecting you with clients that need the solution you provide 24 hours a day, 7 days a week. Think about it, your…
Your domain names are valuable. How valuable you ask? Well what would it mean if you lost your domains tomorrow? This is a follow up to our earlier article “Do You Really Own Your Domain Name?” When you partner with Red 3 Media, one of the core services we provide you is domain name management.…
It seems every day there is another directory to list your company in, or a new service promising to drive leads your way. There certainly is no problem with being listed in as many directories and relevant places as possible. However, like many business owners, you may be frustrated that each service seem to require…
We read about hackers in the news and how they gain access to networks, social media profiles, financial accounts and so on. One such attack is known as brute force attacks. Wikipedia defines this as, “In cryptography, a brute force attack consists of an attacker trying many passwords or passphrases with the hope of eventually guessing…
There are some great questions to ask that will help your business grow sales. May I ask how you found out about us? When you have a new customer, do you make it a point to ask that simple question? You should! In order to know what is working, or how people are finding you is…
Blogs vs pay per click advertising, which is better? You would think there would be an easy answer, but the answer lies in your long term plan and short term wants. Let’s look at each, explaining the benefits and giving you some points to consider when you are deciding which is right for your business. Blog…
All those great pictures and graphics on your website…where did they come from? When we are working with a new client, one item we need to address before we start updating a website are the photos and artwork. Where did they come from, do you have the picture rights? You may, or may not be surprised…
EDDM stands for Every Door Direct Mail and is a program offered exclusively through the US Postal system. This program allows you to send a mail piece to all the houses within specific neighborhoods using a carrier route map. The carrier map is a simple tool that you can access here that allows you to…
One day it hits you as you look over your customers standing in line…willing to wait for your services and products. You have achieved what you set out to accomplish, a successful business. Thats why nothing is more frustrating to a business owner than when bad reviews are posted online. As business owners we work…
Go ahead, Google your business and look through all the links and listings. Are they all correct? If so, then this article is not for you. However if you are like the millions of business owners that are frustrated with incorrect information online and the apparent impossibleness in correcting online listings, then read on. The…
Many people dream about owning their own company and being their own boss. Sounds like a great gig, work when you want, and make lots of money. In reality, running your own business requires you either delegating, or handling multiple responsibilities yourself. We have worked with hundreds of small business owners over the past 20…
It is really important when choosing a company to hire, you find one that has the experience. We can help you set up your domain name or help you pick one out, but also one that will make you the legal owner. Believe it or not, there are website companies who will make you think…
SEO or search engine optimization along with internet exposure and marketing is important to every business. It doesn’t matter how amazing the quality of service or product a business has the potential to offer without a market. That’s because without exposure, a company simply cannot succeed. In the information age, an organization’s best resource is…
In the last generation of web browsers, when you typed a word into the address bar, the browser would automatically add “www.” and a “.com” domain extension and send you to that web address. Recently, browsers have become much smarter, sending you directly to a search engine if you don’t enter an actual URL. It…
Push traffic, without being pushy is possible? Marketing techniques seem to have remained the same for generations. Pushing your brand with catchy slogans and colorful graphics, on any surface available, has been the recipe for building sales revenue since the dawn of marketing. Today, getting that attention from your target audience, requires a much different approach. So…