Why Branding is Important Well-known brands are easily identifiable. The signature check mark of Nike or the golden arches of McDonalds are iconic examples of this. This wasn’t just luck, however. This took time and effort to create not just an image but a culture that it represents. It provides more than instant recognition, what…
9 Reasons Why you Should use WordPress WordPress is one of the most widely used content management systems (CMS) available. This powerful CMS started out as a system developed for bloggers but has developed into an amazing tool for every type of business website. With over 74 million sites powered by WordPress you may be…
Why You Need a Business Blog More business is being done online and through social media than ever before. Most business owners know that taking advantage of these new frontiers is a great way to boost their sales. However, many business owners overlook creating a blog for their website as a potential source of traffic…
Are Short Codes a Thing of the Past? Do you receive promotional text short code messages on your phone? Then you might have wondered what those short telephone numbers are. Those petite phone numbers are five-to-six-digit short codes mainly used to send and receive marketing and promotional messages. What is a Text Short Code?…
Marketing online in the US is $148 billion a year business. SEO alone is an $80 billion a year business. So it goes without saying experts in the industry drive results for their clients. That being said, industry experts have a formula those outside the field can digest at a high level, but not the…
Allowing Less Secure Apps To Access Gmail Have you tried to connect a program to your Gmail Account and received an error stating you need to “change settings to allow less secure apps”? What does this mean? According to Google “If an app or site doesn’t meet our security standards, Google might block anyone who’s…
Texting Your Customers Increases Sales Everywhere we turn someone is pushing their product or service. TV commercials get longer, magazines have more ads than articles and shopping ads follow us around online. At some point begin to tune out advertising that they see. Instead of pushing your products and services on thousands of people that…
Google Maps – How To Rank Higher How can I rank higher in Google Maps results? So, you have a great looking website, it’s clear, understandable, and easy to read. Navigation is simple on mobile and has compelling calls to action. As your website sits there, you wonder how can get more visitors. You have…
Adding a Custom Email SignatureUsing Gmail or GSuite An email signature if a fundamental part of every email. No doubt you have received some emails with some super creative footers or signatures. Are email signatures valuable, or are there just there for good looks? If you are using your email for business, and you have…
Setting Up Gmail & Common Questions Now that you own a domain, next you’ll want to have an email address at your domain. If you are currently working with Red 3 Media you may have been directed to this article to understand your new email account. We use Gsuite and Gmail for many clients. If…
How To Get Free Website Traffic Guaranteed! Free website traffic sounds like a dream. Did you know you can build free organic traffic that can outperform paying ads? Of course, it does not happen overnight and does take effort and time. We have put together 3 ways you can get started today building quality traffic…
Internet marketing is currently at a crossroads. Businesses are shuttering at a never-before-seen pace- albeit mostly temporary- and started reevaluating priorities. We in the industry have noticed, after years of clamoring to climb coveted search engine rankings, less competition. Businesses have started backing off their marketing priorities. This is a huge mistake, but an opportunity…
Marketing agencies are made of professional creative types and ideas people. This is the entire reason you found, vetted and hired them; because they have the resources to market themselves. Once you hire them to bestow upon your operations this same marketing exposure, let them do their job. Marketing Agencies Don’t Want Your Prying Oh,…
Blog content is important for driving traffic to your site to ultimately drive commerce for your business. But what are you writing about? What’s your voice? Maybe you should ask yourself why you’re even blogging in the first place. Searchable Blog Content Let me tell you a story… Among our first big contracts was with…
What SEO is and how it helps your business is the very first thing to know about internet marketing. So if you have to ask this question, please start here. What is Internet Marketing? If you have to ask what SEO is, you likely need to know what internet marketing is. So congratulations; you already…
Social media is an incredibly useful channel these days for your internet marketing efforts. And you’re probably using it wrong. Do you use your company Facebook to playfully wish happy birthday to your assistant? Maybe you Tweet how lucky you are to have “such great coworkers?” Or you periodically wanna ‘spice things up’ on your…
Content marketing is your collective online presence for stimulating interest in your products or services. Your goal is to drive traffic to your website and hopefully channel revenue from this interest. And it all starts with your SEO. SEO Content Marketing A stable structure must have a stable foundation. Think of your website as the…
Everything you Need to Know About Meta Tagging Meta tagging is a crucial component to the pillars of your content marketing. These are the pillars I designate as your SEO and your site design in conjunction with your email marketing, social media and paid advertising campaigns. But there are a few things to keep in…
Content marketing is the framework for your website. It makes your website structurally sound and reliable. Among the pillars supporting this structure is your title tag. Your Title Tag- A Multipurpose Tool As you likely already know, a title tag is an HTML web page title designation displayed on search engine results pages as a…
How Cyber Aware are you? The month of October is Cybersecurity Awareness Month. 20 years ago, our company would spent hours explaining and convincing clients about the benefits of why they should “connect” their business to the internet. Today it seems just about every electronic device in our homes are “connected” to the internet. This…
“You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. – John Lydgate No matter the type of business you run, if you deal with customers, you agree with the above…
So a customer calls your company and tells your receptionist they visited your website and a warning popped up saying their personal information was at risk. You quickly load your site and you get that pit in your stomach when you read the same warning. Immediately you wonder how many people left your website without…
We are asked often if we can increase organic rankings for a business in Google. The answer is yes, but there isn’t a magic pill. If we had a way in which we could magically and quickly increase your relevance in search results, we would be gazillionaire’s and not working. Seriously though, if we can…
What is Schema? In addition to natural language processing, or latent semantic indexing, which crawls your website for keyword density to determine if your website is full of junky content, search engines crawl your schema markup. Schema.org translates for search engines website content into a language they understand. According to SearchEngineWatch, only 31.3% of websites…
Ever notice when searching for a service or product how some business reviews are listed right next to their name? Want to know how you can get reviews and get them listed next to your business in results? Well let’s start by looking at some practices which can help you get more reviews. We’ll then…
“You’ll never know unless you ask”. Perhaps you have heard that before. The truth to this statement and the answers you receive back are powerful. As children we ask so many “why” questions. Why is the sky blue? Where to babies come from? and many more. As adults we tend to ask less questions. Perhaps…
Could your business use some new customers? No matter what type of business you run, you need to get the word out about the products and services you sell. Some businesses have secured a place for their business which gets tremendous foot traffic, think a shopping center for instance. No matter how attractive your business…
When we start working with a new client, one of the first items we discuss is security. I can’t tell you how many times a client will share a password with us and say its the same one for EVERYTHING! In this blog post we are going to give your some helpful tips on password…
Benjamin Franklin once said “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” All of us in both our business and personal lives need to keep making progress toward our goals. So with that thought in mind, when was the last time your marketing department or marketing agency had…
In order to reach sales goals, you need to have a specific plan that will help you along the way. Here is an easy 3 step plan to help you get started and being successful in reaching your sales goals. Step 1 to Reach Sales Goals Many people get started the wrong way! Stop setting…
In a previous article we talked about the importance of owning and controlling your own domains for a number of reasons. We are asked often, how to set up a GoDaddy account. Our clients need to own, maintain, control and decide who has permission to make changes to the domain settings. This article will walk…
In an effort to cut costs, many businesses such as retailers and banks continue to look for ways to reduce the number of human employees. The ATM or automated teller machine, just as its name states, was originally designed to replace tellers. Major retailers like Walmart and Home Depot encourage you to use self checkout…
For brands in the restaurant business, Google just got even more influential with Google Menus. Recently Google has allowed restaurants to show up in Google’s search results, not only when consumers look for your brand, but when they look for a type of food you offer on your menu (burgers, anyone?). Rank For “Burgers” —…
The commercials on TV make it look easy to create, send out some emails and fill up your store with customers. While the results aren’t that easy, it doesn’t have to be difficult or frustrating either. There are a few key items you need to consider and plan out before jumping into Email marketing. If…
“You HAVE to be on social media if you want to grow your business.” We all know the power of social media and the ability to reach large amounts of people very rapidly. So the question, “is social media right for my business, is important to consider. Let’s look at some factors you will want…
The way people access and use the Internet constantly changes, especially with regards to the devices used. Your customers and prospects are progressively turning to mobile more and more. Mobile friendly websites are no longer an option—they are a requirement for any business that is serious about growing. When you work with Red 3 Media,…
You might have a great idea for an ad you would like to run online. Once you get it designed it’s even more awesome than you imagined. Then you take plenty of time deciding exactly who you want to target. In the end you have a great plan in place. In fact, once the ads…
Recently we have talked with many of our clients about NextDoor.com and how it is a VALUABLE tool for your business. Here is some information about NextDoor.com, our recommendations, and how you can take advantage of this extra exposure for your business at no charge to you! What is NextDoor.com? This is a social media…
Are you still using a Gmail, Yahoo or another public Email provider to communicate with your clients and prospects? If you answered yes, you could be missing out on some great marketing opportunities as well as some security benefits. From a consumers standpoint, it means something when a business has invested in a online presence…
Do you have a personal email address and also a more generic office Email address that you like to send from? If so you will want to set up a Google Email alias. So its not as cool as the TV Series, but still a cool feature. Lets say you send out .pdf Invoices, but…
There’s a smarter way to take on web design that is more efficient than traditional web design, its called growth driven design website. You need your website to be a lead generating machine connecting you with clients that need the solution you provide 24 hours a day, 7 days a week. Think about it, your…
Your domain names are valuable. How valuable you ask? Well what would it mean if you lost your domains tomorrow? This is a follow up to our earlier article “Do You Really Own Your Domain Name?” When you partner with Red 3 Media, one of the core services we provide you is domain name management.…
It seems every day there is another directory to list your company in, or a new service promising to drive leads your way. There certainly is no problem with being listed in as many directories and relevant places as possible. However, like many business owners, you may be frustrated that each service seem to require…
We read about hackers in the news and how they gain access to networks, social media profiles, financial accounts and so on. One such attack is known as brute force attacks. Wikipedia defines this as, “In cryptography, a brute force attack consists of an attacker trying many passwords or passphrases with the hope of eventually guessing…
There are some great questions to ask that will help your business grow sales. May I ask how you found out about us? When you have a new customer, do you make it a point to ask that simple question? You should! In order to know what is working, or how people are finding you is…
Blogs vs pay per click advertising, which is better? You would think there would be an easy answer, but the answer lies in your long term plan and short term wants. Let’s look at each, explaining the benefits and giving you some points to consider when you are deciding which is right for your business. Blog…
All those great pictures and graphics on your website…where did they come from? When we are working with a new client, one item we need to address before we start updating a website are the photos and artwork. Where did they come from, do you have the picture rights? You may, or may not be surprised…
EDDM stands for Every Door Direct Mail and is a program offered exclusively through the US Postal system. This program allows you to send a mail piece to all the houses within specific neighborhoods using a carrier route map. The carrier map is a simple tool that you can access here that allows you to…
One day it hits you as you look over your customers standing in line…willing to wait for your services and products. You have achieved what you set out to accomplish, a successful business. Thats why nothing is more frustrating to a business owner than when bad reviews are posted online. As business owners we work…
Go ahead, Google your business and look through all the links and listings. Are they all correct? If so, then this article is not for you. However if you are like the millions of business owners that are frustrated with incorrect information online and the apparent impossibleness in correcting online listings, then read on. The…
Many people dream about owning their own company and being their own boss. Sounds like a great gig, work when you want, and make lots of money. In reality, running your own business requires you either delegating, or handling multiple responsibilities yourself. We have worked with hundreds of small business owners over the past 20…
It is really important when choosing a company to hire, you find one that has the experience. We can help you set up your domain name or help you pick one out, but also one that will make you the legal owner. Believe it or not, there are website companies who will make you think…
SEO or search engine optimization along with internet exposure and marketing is important to every business. It doesn’t matter how amazing the quality of service or product a business has the potential to offer without a market. That’s because without exposure, a company simply cannot succeed. In the information age, an organization’s best resource is…
In the last generation of web browsers, when you typed a word into the address bar, the browser would automatically add “www.” and a “.com” domain extension and send you to that web address. Recently, browsers have become much smarter, sending you directly to a search engine if you don’t enter an actual URL. It…
Push traffic, without being pushy is possible? Marketing techniques seem to have remained the same for generations. Pushing your brand with catchy slogans and colorful graphics, on any surface available, has been the recipe for building sales revenue since the dawn of marketing. Today, getting that attention from your target audience, requires a much different approach. So…