Having a “mobile-friendly” site means better ranking in search engines. With Google’s last algorithm update to their search engine, they will now penalize non-mobile ready sites and boost the rankings of websites that they deem “Mobile Friendly”. You can check your site by visiting Google’s mobile testing tool.
Most people who have searching researching a web developement company have seen keywords such as responsive and mobile websites. Well, what’s the difference you ask? Building a responsive website means that the website layout will automatically adjust according to a device’s screen size. Having a mobile website is essentially like having two sites, one for desktop views and one for mobile devices. Most mobile websites will use a separate subdomain like m.domainname.com. There are many pros and cons for both types of websites but the most important fact is that a mobile site on a subdomain is viewed by Google as a separate website, meaning, it can have a different ranking in the search results. When building a responsive site, you only have to worry about how your domain is ranking and not having to deal with and update two separate websites.
As we see the trend in the use of the internet, we notice that more websites are being view on mobile devices such as smart phones and tablets. And these numbers will continue to grow over time since the cost of smart phones has dropped and people have less time to surf the web from their desktop at home. According to Google Analytics, sites that aren’t “mobile friendly” have a much higher bounce rate. This means that if a potential customer lands on your website and it isn’t optimized for their screen, they simply exit your site and look for one they use on their device.