What is PPC?
Pay Per Click advertising is just as it sounds. Your ads will appear on search results pages, however, you are only charged when someone clicks on your ad. Paying for ads in search results allows you to feature a product, service, or special offer with a greater chance of generating traffic and hopefully leads. There is no minimum amount to spend on ads and there is no contract. You can run paid ads every day or just on certain days or weeks. This makes Google Ads very budget-friendly. When optimized correctly it is one of the most cost-effective ways of finding new leads.
Why Google Ads Work
The best part of Pay Per Click ads is that they only appear when people are searching for your product or service. This highly targeted audience leads to higher clicks. Well-timed ads turn people into valuable customers. Google ads are friendly for any budget. You choose how much you want to spend. You can choose the best type of ad for your business including text ads, banner display ads, and video ads. You can also optimize for the time of the day and even the device people use. There are many options so it will take some time for you to figure out what works and how to set it up correctly. Of course, you can leave this part up to the professionals at Red 3 Media.
Why Professional Optimization for PPC Is Important
For many companies, the best decision they can make regarding PPC is leaving the management up to the professionals. While it is true you can run your own campaigns, you may be spending more than you need. Many times our certified and experienced campaign managers have actually saved our clients more money than we are paid for management! Carefully reviewing your campaigns can uncover leads you may be missing. Having a professional manage your account eliminates the frustration of starting or continuing a campaign or wondering if it’s really working.