3 Reasons Your Business Should Hire A PPC Manager
Would you rather spend your time managing your PPC campaign like Google Ads or managing your business? If you want to focus on the right things and delegate the rest, then you should hire a PPC manager. These trained experts might be exactly who you need to get the best ROI possible. Learn the three reasons why it’s time to hire one here.
Here Are The Reasons Your Business Should Hire A PPC Manager
For most businesses, PPC ads are a vital part of the marketing strategy. If you’ve ever created your own PPC campaign, you know that it’s not as easy as it looks. The Google Ads interface is very easy to work with, but there’s a learning curve and factors that are not always immediately apparent to new users. That’s why many businesses turn to professional PPC management teams to handle their campaigns for them. Here are three reasons you should do the same:
The right keywords, a well-crafted ad, and a compelling landing page will help you generate the leads you need. However, it’s important to bear in mind that not all leads are created equal. If you have specific needs or goals for your business, it’s important to target your leads accordingly.
For instance, if your business is regionally based or only serves people within a certain area code, then you want to make sure that all of your hard work and effort isn’t going to waste on someone who can’t actually turn into a customer. Additionally, if your company does most of its business during the day but doesn’t run ads at night or on weekends, then there is an obvious opportunity for improvement. Even something as simple as targeting different devices matters; if you run ads targeted at mobile users when most of your customers are desktop users (or vice versa), then it might be time to make some changes.
When you hire a PPC manager, they will always know how to get the best out of each click by using advanced targeting features that go far beyond simple keyword matching.
You can scale your business quickly. With a pay-per-click (PPC) campaign, the margin between success and failure is small at the start. If you get your settings right, you can build your business without scaling up your team or expenses.
The scalability of PPC helps you keep costs low while growing your client base. Trying to do it all by yourself with a limited advertising budget is an uphill battle. A professional PPC practitioner will have advanced knowledge of what works best for businesses in your industry and has access to simple updates that improve performance significantly. In short, they are there to help you reach more people with less money, not charge you more for their expertise.
Tracking and Optimization
Tracking and optimization are integral components of PPC. Quality tracking allows you to see exactly how your ads perform in a variety of metrics. This is valuable information for many reasons, but especially for testing and improving your ads’ performance.
For example, say that after looking at the metrics, you notice that women between the ages of 25-35 are more likely to click on your ad than men in the same age group. You can then optimize your ad targeting specifically to women within that age group, which will allow you to get more clicks while spending less money than if you had not optimized your targeting strategy.
Optimization is also key when it comes to implementation. It’s important that the ad copy be relevant and compelling so as not to lose potential customers once they’ve clicked on the ad itself. When implemented correctly, optimization has been shown to increase ROI by up to 300%!
Hire A PPC Manager: Increase your ROI
Hiring a PPC manager allows you to focus on other aspects of the business while someone else takes care of the ad campaigns. Because running a successful PPC campaign is a full-time job, it’s nearly impossible to manage one while also maintaining your day-to-day tasks. A PPC expert will not only take this task off your plate but also offer additional professional guidance that can help you improve your ROI and stay competitive in the marketplace.
If you’ve ever tried running an ad campaign yourself, then you know how time-consuming it can be. As we said before, it’s nearly impossible to keep up with all of your business responsibilities and optimize an ad at the same time—but even if you do have 20 minutes to spare between meetings, chances are those 20 minutes aren’t enough to get anything done.
By hiring a professional, you can actually give yourself more time to work on other areas of the business. Not only will they take care of optimizing ads for you, but they’ll also come up with new strategies for reaching potential customers as well as managing any bids and budgets that may need adjusting along the way.
You won’t waste money bidding on keywords that don’t convert to leads.
Professional PPC managers know which keywords to target and how much to bid on them. And they’ll use the data from your campaign to make optimizations along the way.
Keywords are at the heart of a successful PPC campaign, so it’s important to pick them carefully. You want targeted keywords that are relevant for your business and that will generate conversions or leads.
You also want keywords that have a high ROI. Using tools like Google Ads Keyword Planner, you can get an idea of how often certain phrases are searched in your industry and what kind of return you can expect when bidding on those particular terms. A professional PPC practitioner will be able to use this data as well as their own experience with other campaigns to help determine the right keywords for your business.
Hire a PPC Manager
If your business is investing in PPC, you should hire a PPC manager. Without a doubt, professional help should be a no-brainer. From increasing your visibility to better managing costs, most companies can benefit from the services of a PPC professional. And if you’re looking to start an organic search marketing campaign, it’s a good idea to hire someone with prior experience. You might need some help to get things off the ground, but if you follow these tips, you’ll have everything you need to succeed.