Free website traffic sounds like a dream. Did you know you can build free organic traffic that can outperform paying ads? Of course, it does not happen overnight and does take effort and time. We have put together 3 ways you can get started today building quality traffic to your website.
With the current COVID-19 virus many people are taking extra precautions. This is especially true when it comes to interacting with others. Depending on your business and the services you offer this may be an option worth exploring. If you sell B2B (business to business) you may want to consider walking into businesses and leaving a packet of your information. Walk-ins are not the highest ROI. Generally, it’s not easy to talk to the person responsible for making business investments in your services or products. We have found a well planned and professional folder or packet with your information, will do plenty of talking for you. The more professional and informative your leave behind is, the better the chance they hold on to it. We recently had a client who received a call from a prospect where a packet had been left 11 months prior! They read it, liked the services, but kept setting it aside until they had time to make a decision.
How do you design the leave-behind packet? This is probably the most frustrating for small business owners. If you don’t have someone at your office who is a graphic artist it can be frustrating to design your own information. The most important feature of the leave behind is the content. Explain the problems your business solves. They don’t need to hear about your history, or what you have done for others. Always remember to focus on what you can do for them.
Need help with design? Our team will design layout and even help you with content for a flat upfront cost.
Compelling and Engaging Content
As search engines like Google, Yahoo, and Bing index your website, they are looking for quality original content. When you think about how and why search engines work, you start to realize why quality and specific content are key. In its simplest form, people type into Google a question, and then Google searches through its archives of indexed websites to share with you the websites where they feel you are most likely to find the answer to your question. This is your search engine results page (SERP). You can visualize then, the more original content available for Google to index, the better chance they might choose to display your website in the results. Of course, there are many other factors to ranking high in search results. This oversimplified explanation is to help you understand why it is important.
If you decide to write articles for your company to be specific about the services or products you are writing about. Check out our previous post about blogging focus. Make sure to include geographic information, pricing, and details specific to that service or product. Doing so will help your page to be displayed higher in the search results. The ultimate goal is to be displayed on the first page of search results. Even without knowledge of how search engines work, keyword density, or linking, you can still improve your ranking and gain free website traffic. If you are not a good writer, or you just don’t have the time, reach out to a company that specializes in quality content. If you click on the button below, we can help you write traffic for your website. If you do decide to invest in organic traffic by paying a company to help you, this traffic is free and never-ending. While you will need to keep posting new information to stay relevant, if you work with Red 3 Media, any articles that we write for you and you pay for are yours forever. Simply put, the article may produce free organic traffic for years to come!
Free Website Traffic From Social Media
Now that you have written some great content and posted to your website, consider taking advantage of social media. By posting parts of your new page, blogs, or articles you can get the interest of potential clients and guide them to your website for the full story. Not all social media works the same for each business. You should research and find out what platforms best suit your goals. The main social media platforms to consider include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Of course, there are others and again some research would be best. Make sure you do not overlook review websites and apps as well. For some businesses Yelp! and TripAdvisor are very powerful platforms for getting your message out. Need help getting set up? Contact us here at Red 3 Media and we can help you with the research to see which platforms are the best for your business. We can set everything up so you can take over the daily or weekly posting. If you don’t have the time or an employee that can efficiently handle your social media accounts, we can manage them for you for a very reasonable fee. This allows you to focus on running your business and turn the leads into sales!