Social media is an incredibly useful channel these days for your internet marketing efforts. And you’re probably using it wrong. Do you use your company Facebook to playfully wish happy birthday to your assistant? Maybe you Tweet how lucky you are to have “such great coworkers?” Or you periodically wanna ‘spice things up’ on your…
Content marketing is your collective online presence for stimulating interest in your products or services. Your goal is to drive traffic to your website and hopefully channel revenue from this interest. And it all starts with your SEO. SEO Content Marketing A stable structure must have a stable foundation. Think of your website as the…
Everything you Need to Know About Meta Tagging Meta tagging is a crucial component to the pillars of your content marketing. These are the pillars I designate as your SEO and your site design in conjunction with your email marketing, social media and paid advertising campaigns. But there are a few things to keep in…
Content marketing is the framework for your website. It makes your website structurally sound and reliable. Among the pillars supporting this structure is your title tag. Your Title Tag- A Multipurpose Tool As you likely already know, a title tag is an HTML web page title designation displayed on search engine results pages as a…
We are asked often if we can increase organic rankings for a business in Google. The answer is yes, but there isn’t a magic pill. If we had a way in which we could magically and quickly increase your relevance in search results, we would be gazillionaire’s and not working. Seriously though, if we can…
What is Schema? In addition to natural language processing, or latent semantic indexing, which crawls your website for keyword density to determine if your website is full of junky content, search engines crawl your schema markup. Schema.org translates for search engines website content into a language they understand. According to SearchEngineWatch, only 31.3% of websites…
In a previous article we talked about the importance of owning and controlling your own domains for a number of reasons. We are asked often, how to set up a GoDaddy account. Our clients need to own, maintain, control and decide who has permission to make changes to the domain settings. This article will walk…
Recently we have talked with many of our clients about NextDoor.com and how it is a VALUABLE tool for your business. Here is some information about NextDoor.com, our recommendations, and how you can take advantage of this extra exposure for your business at no charge to you! What is NextDoor.com? This is a social media…
Are you still using a Gmail, Yahoo or another public Email provider to communicate with your clients and prospects? If you answered yes, you could be missing out on some great marketing opportunities as well as some security benefits. From a consumers standpoint, it means something when a business has invested in a online presence…
There are some great questions to ask that will help your business grow sales. May I ask how you found out about us? When you have a new customer, do you make it a point to ask that simple question? You should! In order to know what is working, or how people are finding you is…