Direct mail—it’s not dead! And with the right approach, it can be a very powerful marketing tool for your business. Let’s look at the ways you can use direct mail to attract customers, increase sales, and grow your business.
The Most Powerful Offline Marketing Tool For Any Small Business
It’s an obvious fact that online marketing is essential for businesses in today’s world. The amount of time people spend on the internet is only increasing, as is their reliance on it to find the products and services they need. However, offline marketing opportunities are still very much alive, and in some cases can be even more powerful than digital initiatives.
In this article we’ll discuss five offline marketing tactics that can help drive website traffic for your business:
Direct mail-It’s Not Dead
Direct mail may be a somewhat old-school marketing technique, but it’s far from death’s door.
In fact, the reason you might think it has lost its punch is that so many of your competitors have ceased using it.
By not engaging in direct mail yourself, you’re losing out on a very effective offline marketing tool. It can be used in combination with other techniques to build relationships with customers and increase sales. It also does something that online marketing can’t: leaves a physical reminder for your audience for when they’re ready to buy (or at least call for more information).
While email is still an important part of any marketing strategy, direct mail has a much higher response rate than email—and when combined with online strategies, can provide an even bigger lift. Direct mail performs best when used as part of an integrated campaign alongside digital channels such as email and social media advertising—and doing this will help your business stand out from the competition too.
Print Ads in Magazines, Newspapers, and Flyers
A magazine ad in a well-known publication can reach a very specific audience. Print ads are often found at the back of magazines. They’re also seen on popular websites and apps. It’s an effective way to get your message out without paying a lot of money for online advertising. The best part is that you don’t have to worry about whether or not you’re getting enough exposure. If a certain number of people see your ad, you’ll know exactly how many people saw it by looking at the numbers on your print out.
Printed direct mail is one of the most powerful marketing tools available today. It’s been used by businesses all over the world to generate new leads and grow their business by reaching more customers than ever before!
Radio Ads – A Useful Offline Marketing Tool
Like direct mail, radio ads are another form of offline marketing that can be effective for any small business. Radio reaches a wide audience, and is easily targetable by geographic region. The cost-per-thousand of radio ads can also be very attractive compared to other forms of media.
One advantage of radio advertising is the opportunity to test a message or offer before launching it in print or television media. If something doesn’t work in print but does on the radio, you’ve saved yourself some money by finding out before it was too late!
Television Commercials – An Important Piece of a Balanced Media Plan
TV commercials are best used as a part of a balanced media plan, particularly one that includes direct mail. Consider some of the advantages you get with TV:
- A large audience
- Video to showcase your brand personality
- A way to test and improve your message
Yes, television is still an important part of the marketing mix. TV reaches millions of people and offers a great opportunity for small businesses to break through the clutter. Just make sure it’s part of an overall multi-channel strategy that targets your ideal customers where they live, work and play.
Billboards- For Local Business
Billboards are great for getting a brand in front of a lot of people, really fast. They can be used to build a community presence, promote local business or offer short-term promotions. Billboards are best used when you have the following goals:
- Brand Awareness
- Local Businesses
- Retailers
- Restaurants
- Tourist Destinations
- Short Term Promotions
- Long Term Branding
QR Codes to Drive Website Traffic
Did you know that when people use QR codes, they’re more likely to take action? That’s why we’re big fans of using them in our direct mail campaigns. Studies show that QR codes can increase the ROI on your direct mail piece by as much as 63%!
Just think about it: with a quick scan, your customers can see a coupon or special offer or visit your website from their mobile device. You can even make different QR codes—dynamic QR codes—for different audiences.
If you want to learn more about how to harness the power of QR codes for your business, just get in touch with us. We’d love to hear from you!
Marketing drives traffic to your site. Traffic brings in sales. Sales and money are the backbone of your business. You will not make money without traffic, which will not come without marketing. Direct mail is one of the most powerful marketing tactics you can use to get traffic to your site, which is why you need to use it for your offline marketing strategy as well.
Share The Cost With Others
Locally a product like That Big Postcard can help keep your cost down for direct mail, while allowing you to reach a much broader audience. This program includes artwork, discount permits, printing delivery, and more. You can just sit back and enjoy the buying power in bulk.
