What Exactly Is SEO?
If you are in charge of your website and trying to get people to find your pages, you realize you need SEO. In a nutshell, SEO is simply a series of steps to make sure your website can be listed in search results online. Then with good SEO practices, your pages can be shown higher in search results. Search Engine Optimization isn’t mythical or impossible to understand. If you have great original content and you are adding new content on a regular basis you are well on your way. Other factors besides content include properly tagging and describing pictures on your website, having proper keyword density and links. It will take work on your part and the willingness to be consistent each week, keeping your website and landing pages current and relevant.
What Can You Do For Better SEO?
Content, and more great content. Make your website compelling. Even ask yourself questions or better yet, get someone unfamiliar with your business to look at your website. Does it make sense? Are there clear calls to action? Do you guide your visitors through your website? The more content and the more you explain your website can go a long way in helping your website be found, and then perform as you hope. Never copy content from other websites or have pages with the same content on multiple pages. You’ll just confuse search engines as they are looking for original content. If the content is a duplicate, especially on your website, search engines won’t understand which page is more important. Basic principals of making your website engaging, easy to navigate and clearly written will organically improve your SEO.
Is SEO Important When Running Google Ads?
Very. If you have a good strong foundation and your website is organically ranking well in search engine results, your ads will perform better. This may require you to write specific landing pages for products, services or special offers. For instance, if you want to run an ad for a special offer, but when the person clicks on the ad and it takes them to your website, they may be confused. You should have that special offer ad go to a page for that special offer. This will provide your website with additional content and increase your chances of converting that paid click into a visitor. Google also charges advertisers less for well written and performing ads. Yes, the goal of Google is to have people click an ad and convert. The fewer clicks the better the performance. Don’t worry you don’t have to know all the details, we have that covered for you. Just remember you need good content and sound SEO practices in place to make any website perform well.
How Red 3 Media Makes Sense of Your SEO?
We will eliminate your frustrations with SEO and we will put your mind at ease. For nearly 30 years we have been keeping up to date with SEO tactics, understanding what needs to be done for each website. Your website needs a strong foundation. To accomplish this we will build strong targeted content. We do with updating and adding on-page content and highly targeted blogs. Our goal is to have your pages consistently show up as high as possible in search results.