Growth Driven Design – What is it?
Your website is not about you….It’s about the the problems you solve.
There’s a smarter way to take on web design that is more efficient than traditional web design. You need your website to be a lead generating machine connecting you with clients that need the solution you provide 24 hours a day, 7 days a week.
Think about it, your website is at the core of all your marketing activities. Working tirelessly day and night for you. Your best salesperson doesn’t learn new selling tactics only every few years, yet most businesses approach traditional website design projects in this way.
Growth-driven design (GDD), or sometimes called “incremental design” – is a departure from traditional design projects. Instead of attempting to define the entire scope of a project, doing the redesign, launching and then walking away – GDD is a continuous cycle of design – research – improve. You get to lower your upfront investment while your website design is constantly being updated as needed after reviewing user data.
Growth Driven Design – What You Get
Step 1 – Clear Goal in Mind
Every structure has a foundation. The foundation of your website is built on extensive and in-depth research. We need to understand your business, your clients and competition. Armed with this knowledge we can help you understand and clarify what is, or should be the goal of your website. This is the start to a successful website strategy.
Step 2 – Conversion Strategy
Your website goal may include downloading a free book, requesting more information, making a purchase of any number of “actions”. We need to convince your visitor to take this step. Serious strategy is involved in understanding the behavior of your clients and how to guide them to make the decision you want them to make. This also involves understanding what path you want visitors to take based on their interest.
Step 3 – Make Sure They Find You
The structure of your website depends on the type of content you have, want and need to have. With your ideal customer in mind, we take our extensive research, which includes keyword research, to determine the structure and flow chart layout that will bring your business the best results.
Step 4 – On Going Website Refinement
Finally we get to website development. This just shows you the importance of planning out a proper website with a plan and specific goals. At this point we actually take all the research and data and build you an awesome website. Of course we only build responsive websites that look amazing on all devices, no matter the screen size or brand.