What is Schema?
In addition to natural language processing, or latent semantic indexing, which crawls your website for keyword density to determine if your website is full of junky content, search engines crawl your schema markup.
Schema.org translates for search engines website content into a language they understand. According to SearchEngineWatch, only 31.3% of websites use Schema markup. So immediately upon implementation, your site will have a legup on nearly 70% of websites.
Schema markup is implemented as HTML code on your website to explicitly tell search engines what the page is about. In addition to your site map, the main focus here is to better match searchers with the content they are looking for to reduce the bounce rate and boost conversions.
Rather than simply looking at strings of text, Schema markup identifies the “things” the text defines. This ultimately helps define the “things” on the site and how they relate to other “things” on the web. This is similar to how search engines crawl individual website content and how keywords relate to one another.
Schema code, when implemented correctly, provides search engines additional information about your business. With this, your site is more trusted and rewarded with increasingly higher search results. This is because the code allows search engines to show search engine users additional information, demonstrating how useful the site really is.
When you use Schema markup to optimize a website, you are telling search engines exactly what your website is about. This clarity provides search engines information to help searchers solve a problem or provide them relevant search results. Additional SearchEngineLand statistics show a 30% increase in CTR thanks to Schema.
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