Marketing online in the US is $148 billion a year business. SEO alone is an $80 billion a year business. So it goes without saying experts in the industry drive results for their clients. That being said, industry experts have a formula those outside the field can digest at a high level, but not the…
Internet marketing is currently at a crossroads. Businesses are shuttering at a never-before-seen pace- albeit mostly temporary- and started reevaluating priorities. We in the industry have noticed, after years of clamoring to climb coveted search engine rankings, less competition. Businesses have started backing off their marketing priorities. This is a huge mistake, but an opportunity…
Marketing agencies are made of professional creative types and ideas people. This is the entire reason you found, vetted and hired them; because they have the resources to market themselves. Once you hire them to bestow upon your operations this same marketing exposure, let them do their job. Marketing Agencies Don’t Want Your Prying Oh,…
Blog content is important for driving traffic to your site to ultimately drive commerce for your business. But what are you writing about? What’s your voice? Maybe you should ask yourself why you’re even blogging in the first place. Searchable Blog Content Let me tell you a story… Among our first big contracts was with…
What SEO is and how it helps your business is the very first thing to know about internet marketing. So if you have to ask this question, please start here. What is Internet Marketing? If you have to ask what SEO is, you likely need to know what internet marketing is. So congratulations; you already…
Social media is an incredibly useful channel these days for your internet marketing efforts. And you’re probably using it wrong. Do you use your company Facebook to playfully wish happy birthday to your assistant? Maybe you Tweet how lucky you are to have “such great coworkers?” Or you periodically wanna ‘spice things up’ on your…
Content marketing is your collective online presence for stimulating interest in your products or services. Your goal is to drive traffic to your website and hopefully channel revenue from this interest. And it all starts with your SEO. SEO Content Marketing A stable structure must have a stable foundation. Think of your website as the…
Everything you Need to Know About Meta Tagging Meta tagging is a crucial component to the pillars of your content marketing. These are the pillars I designate as your SEO and your site design in conjunction with your email marketing, social media and paid advertising campaigns. But there are a few things to keep in…
Content marketing is the framework for your website. It makes your website structurally sound and reliable. Among the pillars supporting this structure is your title tag. Your Title Tag- A Multipurpose Tool As you likely already know, a title tag is an HTML web page title designation displayed on search engine results pages as a…
There are some great questions to ask that will help your business grow sales. May I ask how you found out about us? When you have a new customer, do you make it a point to ask that simple question? You should! In order to know what is working, or how people are finding you is…