“You HAVE to be on social media if you want to grow your business.” We all know the power of social media and the ability to reach large amounts of people very rapidly. So the question, “is social media right for my business, is important to consider. Let’s look at some factors you will want to consider before putting your company or business online.
Do you sell a recurring service or product?
You might wonder why this is important. In order for any good marketing plan to work, and make sales you have to put yourself into your prospects minds. If you are a restaurant, guess what, everyone wants to eat every day. So every day you can actually reach out to the same people! Next say you’re a roofing company. Most roofs, even here in Florida carry a 20-30 year warranty. This means you sell a roof to someone, you hope to not hear from them for a very long time. With these examples in mind, which would be more likely to have regular followers for their business?
Do people plan to purchase your products and services?
Let’s look at a few other examples to see what shopping behavior you prospects might have. First business sell all kinds of custom jewelry with lots of options. As you can imagine, prospects might visit your site often to see whats new, or you might be able to grab some new prospects but posting pictures of your products on to social media. The second business is a car wash. The most important shopping point is probably the location, how to find it and how far away.
If you do decide to utilize social media, remember it takes time. If you want to keep followers interested, you must keep feeding them interesting information, specials or products. If you can’t provide compelling content often enough, you will find your followers loosing interest. Most social media platforms allow followers to ask you questions. Make sure you monitor your sites and follow up as soon as possible. This helps this particular client gain trust in your business as well as others that might be following the conversation.
Are you good at resolving issues?
As the saying goes “You can please some of the people all of the time, you can please all of the people some of the time, but you can’t please all of the people all of the time”. When a problem arises with one of your clients are quick to resolve the issue? Ignoring the problem, or even worse attacking the customer with online public posts are a big NO-NO.
Taking your business onto social media and taking advantage of the potential for new clients is something that should be considered for all businesses. If you still have questions. sit down with your marketing company and as them to help formulate a plan that will best fit your business and who will be responsible for posting, updating and resolving issues. If you do not have a marketing company, give us a call or complete this free request form. The results and insights Red 3 Media can bring to your business far out weights the frustration and wasted time of trying to run a successful marketing plan while handling the day to day responsibilities of your business.
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.