Your Website Is Your Most Valuable Employee
Your website is your most valuable employee! Your website should be rocking. It should be helping you earn money, bring traffic and leads, landing customers and clients, and making them feel awesome. Learn how to take charge of the site and make more money with your website!
Why Your Website Is Your MVE
Your website is your most valuable employee. It works 24/7, and it’s always on its game. (Unlike some of my employees… *cough* *cough*)
But even though we know our website is important, a lot of us don’t give it the attention it needs to perform well for us. This article will help you develop a simple, measurable strategy for increasing sales using your website.
A website never calls in sick
A website is a valuable business asset that works hard 24/7. Your most valuable employee never calls in sick, takes vacations or asks for a raise. It doesn’t have an ego, it never quits, and it doesn’t require benefits. Put simply, your website is the best employee you’ll ever have!
Why does your website work so hard? Because it’s finally free of being tethered to one location and can be accessed by anyone with Internet access. And what’s more, you don’t need to pay extra for overtime! In fact, as your website works harder at building your brand and generating leads, you don’t even need a bigger office space or new equipment since everything happens virtually on the web.
A website takes no vacation
Your website is open 24/7, 52 weeks a year, 365 days a year. Your website doesn’t even take a vacation, it doesn’t get sick and it is prepared to work in any weather condition.
You may have other employees who are only scheduled to work at certain times of the day and are unavailable to answer questions or make sales beyond their regular hours of operation. But your website isn’t like that. When you’re not at work, your employees aren’t there either. It’s almost like they’re on vacation! As far as the customer knows, you’re closed for business-which means no sales happening for your company during those customers’ preferred shopping times (when most people shop).
Your website is always open for business. That’s why we named it the most valuable employee in any company; because it will never fail you and can be trusted to perform well every hour of every day of the year! You can rely on them without worry when they’re out sick or not working their regular schedule like human employees do sometimes.
Websites take detailed notes on every visitor and transaction
Websites are so much more than just a pretty face. They’re like your best employee: always on the clock, performing amazing feats, and taking detailed notes about every visitor and transaction.
The thing is, your website can track way more info about your visitors than you might think. It can tell you how people are getting to your website—whether from a Google search, an ad on another site, or a direct visit (typing in your URL). Your website can even track which pages visitors are spending their time on, so you know if the About Us page is holding someone’s attention for more than 10 seconds or less than 10 seconds.
And that’s just the tip of the iceberg! Your website also tracks which products they’re buying, which means that you know what products are most popular with your target audience at any given moment of the day. It can even tell you where they’re coming from, their native language…and in some cases, even what kind of computer they have!
Does this mean that websites are psychic? Not exactly—but it does mean that if you want to make the most of your online presence and run a truly successful business, it’s time to get serious about tracking your website data.
Investing in your website provides the best return on investment
Your website is your most important employee. And if you don’t have a website, it’s time to build one. As a business in 2022, you can’t afford not to have a website with an online presence. You need a website because, in today’s world:
- Your return on investment (ROI) for building and maintaining a well-designed website is greater than most other investments you make as a small business owner
- Your customers expect your company to have one
- Your competitors already do
- Not having one will hurt your overall bottom line
Benefits of hiring a company to manage your website
A website manager is a great tool to add to your business. Instead of having to do all the work of managing your website yourself, you can get help from someone who knows what they’re doing. The benefits that come from hiring a company to manage your website are many, and there isn’t a company out there that is perfect for every business. There are tons of options out there, and no matter which one you choose, you’ll be able to receive professional support, peace of mind, and the ability to focus on what’s most important in your business.
