Well-known brands are easily identifiable. The signature check mark of Nike or the golden arches of McDonalds are iconic examples of this. This wasn’t just luck, however. This took time and effort to create not just an image but a culture that it represents. It provides more than instant recognition, what it really does is create an identity and forms connections.
Creating an Identity
Have you heard the saying that no one can love you unless you learn to love yourself? This is true for your business as well. If you don’t know who you are and what you have to offer your clients won’t either. Selecting a few keywords that best describes your business and culture can help give you a direction when it comes to branding. This will be useful later on when trying to connect with your customers on a more personal level.
As we talked about branding really builds connection. It creates this not only with your customers but also within your own company and your employees. It gives your business a sense of purpose and community.
Connection with Employees
One often overlooked aspect of business is connecting with your employees. Employees really are what makes our business great or can cause them to fail the fastest. By creating successful branding, you give your employees something to identify with. They aren’t just showing up to work they’re showing up to do something important, to work for a company that they love.
Starbucks is a great example of a connection with their employees. Most locations around the world have some great employees with great attitudes. This is because they have created a culture that these employees connect with. This is now the standard for all of their employees and it’s a place that people want to come to work. Creating a strong brand allows you to draw the type of employees that your business needs.
Connection with Customers
Building a real connection with customers is a difficult task for any business. But having a clear identity and branding to match gives us the best shot at creating a loyal customer base. In order to be truly successful we need to give our customers something more than just a product. We need to give them a culture that they feel connected to. This is what keeps customers coming back year after year.
This is why brands such as Lululemon continue to dominate their markets despite so many competitors. They have successfully created a brand that their customers identify with. This means that those customers will continue to shop with them despite other similar products being available elsewhere.
The Bottom Line
What does all of this connection do for your business though? To put it simply, it increases your sales and your bottom line. The more connected and loyal your customer base is the more they will return to you for future business needs. This is the true power of effective branding, creating a community and a loyal group of customers that will help drive your business forward.
Red 3 Media has been helping businesses reach their potential for over 20 years. If your current advertising and marketing methods are not performing to your expectations, we are here to help. Never any long term contracts. Month over month, we prove our value and enjoy seeing our client’s businesses grow. If you have more questions on setting up Gmail for business check our Blog. We also show you how to set up Gmail signatures, setting up Gmail on phones, and how to use Google My Business to increase your ranking!