The commercials on TV make it look easy to create, send out some emails and fill up your store with customers. While the results aren’t that easy, it doesn’t have to be difficult or frustrating either. There are a few key items you need to consider and plan out before jumping into Email marketing. If you are not properly prepared the most common outcome is frustration with lack of results. So lets look at some points to make sure your campaign has the best chance to succeed.
Would Your Business Benefit From Email Marketing?
Very similar to social media, its not for every business. (If you want to know if social media is a right fit to grow your business, read this article.) First you need to make sure that your customers would have a reason or be interested in getting updates from your company. If you are selling seamless gutters for instance, there really isn’t much to talk about, or updates that your regular homeowner would be interested in. On the flip side, a restaurant with weekly specials or events would be a great candidate for a successful Email marketing campaign.
You Gotta Build Your Own Lists
So in order to get started you need to design an Email and put together some great original content and make it fun to read. Wait…did you forget to build your list? That’s right, no email companies will provide you with a list of recipients worth sending. You need to get started building your Email subscriber lists way before you send out your first emails. There are many ways to do this, including adding a sign up form on your website, reaching out to past clients and running an AdWords campaign. There is one main item to always remember, you must have permission. Don’t just add email addresses you have collected from past clients. Make certain they have given you permission to sign up. You don’t wan’t your Emails being blocked as spam or reported.
What Are Your Going To Send?
Back to deciding what to send. Make sure its relevant current and interesting. We all get too many email every day, so we quickly look and subject lines and senders. If you send too many Emails that aren’t interesting you may start to find them unsubscribing to your list. Adding coupons, limited time offers or invitation only event invites keeps your emails relevant. You don’t have to sell something in every Email either. Community updates, events and other happinings might help convey to your customers that your business is tied into the local community and involved.
How often should I send Emails?
Most services don’t charge you per email send out, they charge you per month based on the size of your email subscription list. We believe in Constant Contact, the tools, metrix and results they provide. This is why Red 3 Media has partnered with Constant Contact. All our clients get as much support as they need from us. If you are not a client of ours but have some questions, reach out to us, and we’ll answer your questions. So back to the question, it all depends on your business. Again a restaurant might send out weekly or even daily updates. A real estate agent on the other hand, perhaps only once a month or periodically when they have a new house they are listed for sale. We can help you decide and set up a schedule that will get the most out of your list.
How Much Time Does It Take?
“You get out of it, as much as you put in to it.” The principal here is pretty accurate. Your content will take the most time. Please don’t cut and paste articles or post whole articles from other places even if you have permission. You want great, accurate, informative and original content. This is important, especially if you want to archive your emails on your website to build content and generate interest. Instead of spending time trying to run your Email marketing campaign, we suggest you spend time running your business. Red 3 Media can help you manage, integrate, design and review results of your mailings so we can determine and design a custom campaign specific for your business.
Red 3 Media
Red 3 Media is recognized as an industry leader in online advertising including mobile advertising, SEO, branding and Pay Per Click. With over 20 years of real world experience our comprehensive digital marketing solutions bring measurable results to our clients. So if you are frustrated with managing your advertising in house, or your current advertising company is not performing to your expectations, reach out to us. Contact us online or by phone at (877) 509-RED3.