More business is being done online and through social media than ever before. Most business owners know that taking advantage of these new frontiers is a great way to boost their sales. However, many business owners overlook creating a blog for their website as a potential source of traffic and income.
A good blog for your website can do several things to aid your business. It increases traffic, develops a relationship with your customer base, and establishes you as a source of authority. All of this means that when your customer base is looking to make a purchase you will be the first business that comes to mind.
Increase Traffic
Starting a blog on your website is a great way to increase traffic. People who are interested in learning more about things related to your product or service are more likely to come across your website if you offer helpful information. How-to posts, tips, or question and answer blogs are a great way to drive new customers to your website.
Establish Authority
Blogging and offering information to your potential customers is a great way to establish authority in your field. Any information that your customers may find valuable will increase your business’ value to them. With so many other companies offering similar products and services, establishing yourself as a voice of authority, and source of information will help you stand out.
Business Blog Builds Connections
Once you have new customers looking at your website and seeing you as an authority, you will begin to build a connection with your audience. In the online world, connection is imperative to business success. This can be hard to achieve as most people are used to connecting face to face, but blogging is a great way to create a personal touch and increase interaction through your website.
Get Feedback
With this connection to your customer base, you can begin learning more about what it is they are looking for from you and your product or service. This can give you additional ideas for blog posts, social media posts, and even business ideas or changes. The internet is a great way to learn more about our clients and blogging is an easy way to get the feedback we need to run a better business.
Increase SEO
Let’s not forget about all-important SEO rankings. Most business websites are created as a brochure of the product or service provided and gives little else of value. This isn’t great for SEO search results as it doesn’t offer much information or new content for Google to rank. By creating new content with topics related to your product or service, you will start to rank higher in Google searches over time.
Gives your Business a Voice
Blogs help you connect with your customers by giving your business a voice. This means that you can use a blog to express more clearly what your business is about, your values, and any other things you want your customers to know. Without a blog your business is just another business; with one your business gains personality. Creating this emotional connection with your customers can have a huge impact on your overall returns.
Good Return on Investment
Blogs create a great return on investment and are relatively simple to start. You can write posts yourself or hire someone to write them for you. The interaction with your customers will give you more blog ideas and the additional traffic and income will make a huge difference in your bottom line.
Blogging is the way of the future for businesses trying to get ahead. The added value you bring to your consumers by creating a blog brings increased traffic and sales conversion to you. Every business has something that they can blog about, so start providing something extra for your potential customers, build a connection, and experience the rewards.
Red 3 Media has been helping businesses reach their potential for over 20 years. If your current advertising and marketing methods are not performing to your expectations, we are here to help. Never any long term contracts. Month over month, we prove our value and enjoy seeing our client’s businesses grow. If you have more questions on setting up Gmail for business check our Blog. We also show you how to set up Gmail signatures, setting up Gmail on phones, and how to use Google My Business to increase your ranking!
