Marketing online in the US is $148 billion a year business. SEO alone is an $80 billion a year business. So it goes without saying experts in the industry drive results for their clients. That being said, industry experts have a formula those outside the field can digest at a high level, but not the…
Internet marketing is currently at a crossroads. Businesses are shuttering at a never-before-seen pace- albeit mostly temporary- and started reevaluating priorities. We in the industry have noticed, after years of clamoring to climb coveted search engine rankings, less competition. Businesses have started backing off their marketing priorities. This is a huge mistake, but an opportunity…
Marketing agencies are made of professional creative types and ideas people. This is the entire reason you found, vetted and hired them; because they have the resources to market themselves. Once you hire them to bestow upon your operations this same marketing exposure, let them do their job. Marketing Agencies Don’t Want Your Prying Oh,…
Could your business use some new customers? No matter what type of business you run, you need to get the word out about the products and services you sell. Some businesses have secured a place for their business which gets tremendous foot traffic, think a shopping center for instance. No matter how attractive your business…
Benjamin Franklin once said “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” All of us in both our business and personal lives need to keep making progress toward our goals. So with that thought in mind, when was the last time your marketing department or marketing agency had…
For brands in the restaurant business, Google just got even more influential with Google Menus. Recently Google has allowed restaurants to show up in Google’s search results, not only when consumers look for your brand, but when they look for a type of food you offer on your menu (burgers, anyone?). Rank For “Burgers” —…
You might have a great idea for an ad you would like to run online. Once you get it designed it’s even more awesome than you imagined. Then you take plenty of time deciding exactly who you want to target. In the end you have a great plan in place. In fact, once the ads…
Blogs vs pay per click advertising, which is better? You would think there would be an easy answer, but the answer lies in your long term plan and short term wants. Let’s look at each, explaining the benefits and giving you some points to consider when you are deciding which is right for your business. Blog…
EDDM stands for Every Door Direct Mail and is a program offered exclusively through the US Postal system. This program allows you to send a mail piece to all the houses within specific neighborhoods using a carrier route map. The carrier map is a simple tool that you can access here that allows you to…